Where I help
- Marketing strategy, positioning and content strategy
- Digital transformation: processes, internal capabilities, tooling
- AI in marketing: research, content production, search and workflow
- Omnichannel, CRM and marketing automation
- E-commerce and go-to-market
- Analytics, KPIs and decision-making
Ongoing advisory, fractional CMO, fixed-scope projects, executive training.
Background
Likeamoka is led by Andrea Secci. Over the past twenty years he has run marketing and digital for Coca-Cola, Microsoft, Speedo, Pernod Ricard and Pitti Immagine, across Italy and the United Kingdom, where he lived and worked for eight years.
He has built teams from scratch, taken a global group’s first e-commerce platform from concept to launch in under nine months, and led the digital transformation of international trade shows.
Teaching
- Istituto Marangoni
Communication Strategies · Corporate Communication - European School of Economics
Consumer Behaviour · E-Business and E-Commerce - Istituto Europeo di Design
Marketing
Get in touch
Florence, Italy · LinkedIn